In today’s consumer culture, the customer is king. But do all our consumer preferences end up determining our identity? Are we merely the sum of our choices? And what if it turns out that many of our preferences have been formed and shaped by a culture of marketing? Who are we then? On this program, the hosts will explore these issues and will also discuss the ways in which churches in our time have bought into various manipulative strategies from the culture of marketing (originally aired Sept. 6th, 2015).