The Ethnocentricity of the American Church Growth Movement

Monday, 01 May 2000

In October of 1999, a group of missiologists, missionaries, and church leaders gathered in Brazil for an important event sponsored by the World Evangelical Fellowship, based in Singapore. These leaders from fifty-three countries, many of them from the two-thirds world, rallied to the cause of world mission-but with a somewhat surprising twist. As Christianity Today editor David Neff reported, attention came to focus on the criticism of North American paternalism (December 6, 1999). And the form of that paternalism? Pragmatic marketing paradigms, among others. As Neff reports, Peruvian missiologist Samuel Escobar went after the “management missiology” whose “distinctive ...

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