Experiential Realms and Psalm 27
Businesses must go beyond mere entertainment to truly engage participants in memorable and meaningful ways. To achieve this, they need to richly draw from the following four experiential realms:
Educational (to learn via active absorption)
Escapist (to transport from one sense of reality to another via active immersion)
Esthetic (to hang out and "just be" via passive immersion)
Entertainment (to enjoy via passive absorption)
In The Experience Economy: Updated Edition (Harvard Business Review Press, 2011), I extend these realms to define six dimensions in ...