Bible, Inc.

Thursday, 01 Jul 2010

A good definition of biblical hermeneutics, then, may be the church's established or traditional ruling principles of biblical interpretation that recognize the Bible's self-presenting, self-interpreting nature.
Scoot over "Big Tobacco," "Big Pharmacy," and "Big Oil" and make room for "Big Bible." While your business may be languishing during the present economic recession–cha-ching!–Bible publishing continues to flourish. A 2003 survey conducted by Zondervan found that the average American household contains 3.9 Bibles, (1) sustaining a juggernaut industry with more than 20 million "units" sold annually in the United States. (2) The trend has not slowed. The "Good Book" has ...

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