In John chapter six, Jesus has miraculously fed five thousand men. But this sign was intended to point to a greater reality, namely, that Christ himself was the eternal bread of life. Yet the crowds continued to crave more and more temporal miracles; in particular, they wanted another free lunch. But because Jesus was interested in creating disciples rather than consumers, he began delivering some hard sayings that left even the disciples scratching their heads. What are the implications of this text on reaching out to the masses by “dumbing things down”?