David Zahl is the executive director of Mockingbird Ministries, whose “The Gospel According to Pixar,” we recently featured on the blog. ¬†We like to say that in addition to his work for Mockingbird, David is also a Modern Reformation writer (though we’re sure David has other appellations that might bump us from second billing!). David’s article for us will appear in the March/April 2011 issue and we hope to get him in at least one other time in 2011.

Over at the MockingbirdNYC blog, David has condensed and commented upon a brilliant piece in The New Yorker by Malcolm Gladwell. The thesis? Social media provides wide access but weak ties. So, for the socially conscious, it can be a great boon to a campaign that doesn’t require much effort on the part of those who have some desire to help. But it can hinder real, systemic change from occuring because it lulls people into thinking that clicking “like” on a facebook page actually amounts to something.

You can read the whole thing here.